The Most Successful Brands I Know Only Run 4 ...

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the information they already notice in everyday life to understand brands, spot advantages, and find opportunitie ...  Show more

Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium. They get into decision fatigue, product comparisons, upsells, apparel, Black Friday offers ...  Show more

Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ...

On this episode of The Colin and Samir Show, we discuss what the most successful creators have in common, our experience interviewing Rhett & Link at Mythical, and Instagram vs. BeReal. Learn more about your ad choices. Visit megaphone.fm/adchoices 

Podcast Community. As you may know, last week was Ad week here in NYC and this is an interview with AdAge where I share my views on the macro state of the advertising world and where I see opportunity. We go rapid fire with these questions so make sure to tune in :) tweet me @ ...

Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know ...