#40 Leveraging Predictive Analytics and AI for Hyper-Personalization

#40 Leveraging Predictive Analytics and AI fo...

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The Real Reason Your Customer Experience Is Broken (And It's Not What You Think)

What if everything you thought you knew about customer experience was backwards? In this episode, JC Quintana—author, educator, and psychologist—reveals why most companies are approaching CX completely wrong. Instead of obsessing over touchpoints and metrics, JC argues we need to ...  Afficher plus

Why Data-Ready Companies Are Winning at AI

What separates companies succeeding with AI from those struggling to see results? The answer isn't the AI itself-it's the data foundation underneath it. In this episode, we explore why the companies winning with AI today are the ones that spent years cleaning, structuring, and cu ...  Afficher plus

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A Story On Data: Evolution, Technology and More w/ Mohammad Mortada | Below The Fold
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In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolve ...

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Best practices for activating your customer insights
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The Buzz: The Importance of Generative AI in Today's Business
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