Understanding Client Behavior: Neuromarketing...

Have you ever looked around a room full of successful entrepreneurs and thought, “I don’t belong here”?That moment hit hard the first time I considered joining a mastermind — and saw the $25,000 price tag.In this episode, I’m sharing the raw truth of investing in my very first ma ...  Show more

If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you.I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori lande ...  Show more

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ...

AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ...  Show more