Understanding Client Behavior: Neuromarketing...

Are you making great money… but still not building real wealth? You’re not alone.In this episode, I chat with Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners, who helps 7-figure female entrepreneurs build financial legacies—not just busi ...  Show more

In this episode, I share one of the most transformative moments of my life: watching my mom relearn how to walk after aggressive cancer treatments. It was humbling, heartbreaking, and taught me a core truth—if you don’t believe in yourself, nothing else matters.Even with the supp ...  Show more

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ...

AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ...  Show more