The IKEA Effect | 6

It’s the 1970s, and Cosmopolitan’s circulation is exploding. But just as Cosmo establishes itself, Elle magazine debuts in the U.S. and blows everyone out of the water with its vibrant take on streetwear and youth. Alarmed, Runway Queen Vogue hires a young Anna Wintour to give th ...  Show more

It’s the 1930’s and Harper’s Bazaar publisher William Randolph Hearst steals away Vogue’s star editor, Carmel Snow. Harper Bazaar is within striking distance of its rival. But under the direction of the Newhouse family, Vogue reaches a new peak. They snatch the outrageous Diana V ...  Show more

IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market share. They’re one of the largest retailers in the world — yet sell only their own products. They gen ...  Show more

The Swedish furniture maker IKEA found huge success producing quality furniture at affordable prices. But in 2017, the company was at a crossroads. Its beloved founder had died, and the exponential rise of online shopping posed a new challenge. In this episode, Harvard Business S ...  Show more

How is the world’s largest furniture retailer embracing circular economy principles?

In this episode, we hear from Hanna Ahlberg, IKEA’s Circular Product Development Project Leader.

In a conversation with Joe Iles, the Ellen MacArthur Foundation’s Circular Design P ...

What I learned from reading Leading By Design: The Ikea Story by Ingvar Kamprad and Bertil Torekull and The Testament of a Furniture Dealer by Ingvar Kamprad. ---- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all o ...  Show more