The IKEA Effect | 6

It’s the 1970s, and Cosmopolitan’s circulation is exploding. But just as Cosmo establishes itself, Elle magazine debuts in the U.S. and blows everyone out of the water with its vibrant take on streetwear and youth. Alarmed, Runway Queen Vogue hires a young Anna Wintour to give ...

It’s the 1930’s and Harper’s Bazaar publisher William Randolph Hearst steals away Vogue’s star editor, Carmel Snow. Harper Bazaar is within striking distance of its rival. But under the direction of the Newhouse family, Vogue reaches a new peak. They snatch the outrageous Dian ...

IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market share. They’re one of the largest retailers in the world — yet sell only their own products. They gen ...  Show more

Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.

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A Czech refugee from the Nazis begins a new life in Britain under a new name: Robert Maxwell.

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With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.

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