The Martin Agency and US Cellular on using tension to get attention

The Martin Agency and US Cellular on using te...

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Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ...  Show more

The $170B Creative Wasteland of Retail Media Networks

I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it ...  Show more

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