The Silver Bullet: Boiling Your Core Idea Dow...

"You've got to manage both sides. You're the captain of the ship. You let the playful side talk and then you get it organized and manage it. People are dominant on one side or the other, and either side can be very bad if you go to the extreme." — Kim KrizanRecapKim Krizan co-wro ...  Show more

"Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain BennettORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQDescriptio ...  Show more

In this episode of "Sales POP! Online Sales Magazine," persuasion expert Neil Gordon shares his insights on mastering effective communication. Neil discusses the importance of clarity, simplicity, and trust in persuasive messaging. He introduces the "silver bullet" technique for ...  Show more

Ever wondered what makes a story stick? Do you have trouble getting your messaging to sound just right? Are your pitches just plain boring? Today’s guest is all about electrifying your story so that it’s on everybody’s minds. Neil Gordon works with entrepreneurs, executives, infl ...  Show more

It's extremely difficult to achieve anything in life without understanding persuasion. In this episode, Grant discusses how to utilize persuasion to make a positive impact in the world while accomplishing your goals. For business, consulting, and sales training resources from Gra ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...