Which ‘Clicks’ Should I Care About in Digital...

Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly compe ...  Show more

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/promptAre you still guessing what your market wants and calling it “creative testing”? That’s the fastest way ...  Show more

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

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On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!

After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ...

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Gro ...  Show more