79: Make Yoga U Make Sense

79: Make Yoga U Make Sense

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122: A Science Communicator Explains Pseudoscience, with Dr. Joe Schwarcz, PhD

In this episode, Laurel and Sarah are joined by Dr. Joe Schwarcz, Director of the Office for Science and Society at McGill University and one of the most experienced science communicators working today. They explore why pseudoscientific health claims spread so effectively, even a ...  Show more

121: Do No Harm, But Also Sell Shoes? The Doctor vs Brand Problem

In this solo episode, Sarah takes the “doctor vs brand” framework that went viral on Instagram and runs it as a real-time case study on a real company. The target is Cadense, an adaptive shoe that claims to help with foot drop, toe catch, and neurologic walking difficulties using ...  Show more

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