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Inbound Selling In 5 Steps - Sales Influence Podcast - SIP 621

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

Need vs Want - Sales Influence Podcast - SIP 620

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

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