How To Start a Clothing Brand from Scratch

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder br ...  Show more

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods th ...  Show more

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industr ...

Welcome to the Marketing and Margaritas Podcast!

In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching ...

We're in Galicia, in Northern Spain, at the HQ of the global retailer Zara. It's a rare glimpse behind the scenes of how they create the clothes for a brand that's one of the most successful stories in fast fashion.But is Zara starting to lose its shine after posting slower sales ...  Show more

You've been advised to outsource in order to scale your business. You're unsure how to do it, or you've tried with lackluster (or worse) results. During this conversation with Kathy Goughenour, we'll discuss the types of independent contractors you might want to consider and why, ...  Show more