How Trust, Innovation, and Collaboration Shap...

"Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain BennettORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQDescriptio ...  Show more

"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye WhiteORDER THE CHIEF STORYTELLING OFFICER H ...  Show more

Make your audience a part of the story.Great storytellers don't just relay information — they create experiences. As magicians, TikTok influencers, and stand-up comedians, these masters of engagement know that true connection happens when you make your audience a part of the stor ...  Show more

Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication. This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your o ...  Show more

Wisdom from the witness stand to the newsstand.The best storytellers might not call themselves storytellers at all. But from litigating in the courtroom to crafting newspaper cartoons, these experts know how to weave narratives that resonate.In part one of this special two-part s ...  Show more

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise.