The Shifting Landscape of Retail and E-Commer...

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, no ...  Show more

I sat down with Lydia Moynihan from the New York Post to dive into some of the biggest shifts happening in business, media, and technology. We get into the explosion of social shopping, how AI is changing the content game, and ...

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ...  Show more

Gemma Milne talks with Augusto Modigliani, Chief Marketing Officer at digital signage, analytics, and marketing automation company Beabloo. They discuss expectations for the impact of technology on online and offline shopping; how companies are using AI, automation, and bot techn ...  Show more