#308 - Série Tech : Qu’est-ce qu’un middleware, quand y recourir et combien ça coûte ?

#308 - Série Tech : Qu’est-ce qu’un middlewar...

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[REDIFF] - Onomaturge : Branding et naming, choisir un nom puissant

L’épisode que vous allez écouter est une rediffusion d’un épisode initialement diffusé le 7 février 2025. Laurent Kretz reçoit Olivier Auroy, cofondateur d’Onomaturge, une agence experte en branding et en naming.Trouver un nom de marque ne se résume pas à une bonne idée crayonnée ...  Show more

#375 - leboncoin : La tech et l’IA d’un site utilisé par 1 Français sur 2

Chaque mois, plus de 30 millions de Français passent par leboncoin. Pour chercher un appart, vendre un canapé, acheter une voiture... Simple, fluide, intuitif : on clique, on poste, on vend, on achète... Et ça marche. Mais derrière cette apparente simplicité se cache l’une des ma ...  Show more

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