Is There Still Money in Being An Influencer?

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of ...

[removed] 2015 is going down in the books as a transformational year for the discipline of marketing. There ...

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predicti ...  Show more

Pull up a chair and join my conversation with James Cridland, founder & editor of Podnews.net James tells me about their growth from scratch to 32,000 subscribers, and the importance of owning your tech stack and workflow. We also talk about their acquisition of the Podcast Busin ...  Show more