Audience Matters with Sarah Jordan, Constant Contact CMO

Audience Matters with Sarah Jordan, Constant ...

Up next

Nerd Alert: When Consumers Punish Acquired Brands

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers so ...  Show more

Synthetic Research and the Future of Marketing with Peter Weinberg

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s ...  Show more

Recommended Episodes

Influencer Marketing - the Marketer
Ahead of the Game

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

102. Three Marketing Experiments Every Business Needs To Try
Women On The Rise with Jen Blandos

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

How to Incorporate Influencers into Your Marketing Strategy
HBR On Strategy

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

How To Use Research To Drive Growth And Visibility
Personal Brand Blueprint

Liz is the Managing Partner at Hinge where she helps professional services firms who struggle with marketing intangible expertise to achieve smart, profitable growth through data-driven branding strategies.In this episode, you’ll learn:→ Why investing in your personal brand is es ...  Show more