Attribution: Building the Perfect Analytics S...

Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction. Clients include Victoria Beckham, dryrobe, Crocus, and Unilever Prestige.In this episode, Ashu join ...  Show more

Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle.In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improve your conversion rate. From creating a distinctive brand voice to using stronger social proof and customer rese ...  Show more

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.

Guest:

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Googl ...  Show more

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation cohorts in an ...  Show more

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ...  Show more