Attribution: Building the Perfect Analytics S...

Dan Bond is VP of Marketing at RevLifter, an eCommerce technology company helping retailers optimize conversions through intelligent promotional offers. Working with eCommerce brands as diverse as Laithwaites, Club L London, and Radley.In this episode, Dan explains why most brand ...  Show more

You’re listening to a milestone episode – the Keep Optimising Podcast’s Episode 300!! 🎉To celebrate, Chloe Thomas has brought together 13 expert guests and asked them one powerful question:“What’s your top tip for eCommerce growth right now?”The result? A fast-paced, insight-pac ...  Show more

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits f ...

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? ...  Show more

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the world of data-driven business strategies with our special guest, Cara Burke. As a seasoned expert in leveraging data analytics for business growth, Cara shares invalua ...

Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leverag ...  Show more