8 Unbreakable Laws of Copywriting (Episode 197)

8 Unbreakable Laws of Copywriting (Episode 19...

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"Say Yes and Figure It Out Later" - Michelle's Story

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ...  Show more

Mistaking "Ease" For "Security" (Episode 268)

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our li ...  Show more

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