The power of personalization in the age of AI...
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Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham. In this episode, we explore the rise of personalization through digital to ...
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to driv ...