Strategy in Advertising and Marketing Today w...

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ...  Show more

💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence Whether you’re a creator ...  Show more

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of mar ...

In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, we explore key social media and content strategies for medical aesthetic practices in 2025. Pam discusses the importance of short-form video content, trends in social media platforms l ...  Show more

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ...

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Show more