Succeeding in Experiential & Branded Activati...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

In this Expert Insights Podcast, John Golden talks with Brandie Weaver, a brand partnerships and live events expert. Brandie explains brand activation and the importance of engaging experiences to capture data and connect with audiences. She shares strategies for brands to maximi ...  Show more

What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, ...  Show more

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connecti ...

Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. ...  Show more