#51 Connecting CX to Key Value Metrics

Most leaders build strategy around data and decks — and then wonder why nobody commits. Matt Marcotte has spent 34 years watching this pattern repeat across 200+ companies, from Apple to Salesforce. His conclusion: real commitment starts with emotion, not logic. In his book Built ...  Show more

What if everything you thought you knew about customer experience was backwards? In this episode, JC Quintana—author, educator, and psychologist—reveals why most companies are approaching CX completely wrong. Instead of obsessing over touchpoints and metrics, JC argues we need to ...  Show more

In this episode of the Tech M&A Podcast, Dwayne Miller, co-founder and CEO of Unifi Labs, shares his journey of selling his company. Dwayne discusses the decision-making process behind seeking a liquidity event, the unique challenges of the SaaS landscape, and the importance of r ...  Show more

In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolve ...

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a 6-question survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet yo ...  Show more

On today's episode of The Buzz, we discuss the pressing need for supply chain professionals to embrace generative AI technologies without delay. As we traverse the complexities of the global freight market, we underscore the imperative of adopting innovative solutions to enhance ...  Show more