Branson's Cola Gamble

Branson's Cola Gamble

Up next

The First Ever Starbucks

When Starbucks opened in Pike Place, Seattle, on March 30th, 1971, it was a simple shop selling whole coffee beans, tea, and spices - with no creamy macchiatos or pumpkin spice lattes in sight. Founders Jerry Baldwin, Zev Siegel, and Gordon Bowker, mentored by Dutch coffee trader ...  Show more

Cleopatra ❤️ Caesar

Julius Caesar intervened to put his lover and ally Cleopatra on the Egyptian throne on 27th March, 47 BC - cementing their position as the world’s premier Power Couple. But Cleo's ascent to power was not just a power play. Rather, it was a desperate bid for survival - as she had ...  Show more

Recommended Episodes

New Coke Goes Flat with Preacher Lawson and Paul F. Tompkins | 40
The Big Flop

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits an ...

  Show more

Why the price of Coke didn't change for 70 years (classic)
Planet Money

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent ...  Show more

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.
The Best One Yet

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has given their website a makeover… because chatbots read websites, not people.As Shar ...  Show more

🗳️ “Vote or Bet?” — Robinhood’s election betting. Cosm’s live football theater. McFlurry’s government fix.
The Best One Yet

You can now bet on the election outcome on Robinhood… but which is a better predictor, betting or polls?Would you watch football in an Imax theater?... Because Cosm raised $250M for theatrical live sports. Why are 15% of McD’s McFlurry Machines broken?... We’ll explain that plus ...  Show more