Branson's Cola Gamble

Independent horror film ‘White Zombie’, starring Bela Lugosi, premiered in New York City’s Rivoli Theatre on July 28th, 1932. It marked the first time that zombies had featured in a Hollywood picture - albeit as the result of an evil voodoo master in Haiti rather than a condition ...  Show more

Warner Brothers’ biggest animated star, Bugs Bunny, made his cartoon debut on July 27th, 1940, in A Wild Hare - though, at the time, he didn’t officially have a name… Though previous versions of the ‘wabbit had appeared in earlier Looney Tunes shorts, this incarnation - directed ...  Show more

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is th ...  Show more

Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Germany, Pepsi’s frantic struggle to make sure Coca-Cola didn’t beat it into space ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more