Did Nintendo Brain Training make me smarter?

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant ...  Show more

Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopet ...  Show more

How to really know what your audience is thinking.To be a great communicator, you have to get out of your own head. But that’s not all, says Matt Lieberman. According to him, you also have to get into the head of someone else.“Mind-reading is this remarkable ability that humans h ...  Show more

What if you could get twice the health and brain benefits of traditional cardio in just five minutes?

I know, it sounds impossible. Most people think they need to spend 45 minutes on a treadmill to see real results, but the science shows otherwise.

In today’s episo ...

Why we learn the most when we accept that we might be wrong.Effective communication isn’t about having all the answers. As Astro Teller knows, it’s about finding (and sometimes fumbling) your way through the questions.Teller is a computer scientist, entrepreneur, and inventor who ...  Show more

Is delegating tasks and even thinking to digital devices making us lose our minds, or at least some brain function? Dr. Sanjay Gupta and neuroscientist Baroness Susan Greenfield, Oxford University professor and author of “Mind Change: How Digital Technologies Are Leaving Their Ma ...  Show more