283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

283 - The Ultimate Brand Strategy Playbook, w...

Up next

SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in ...  Show more

The VIP Segments You're Sleeping On | Bathroom Break #111

You already have VIPs in your database. You're just not treating them that way. Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed. Jay lay ...  Show more

Recommended Episodes

Brand Strategy Lessons from Super Bowl Ads
HBR On Strategy

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ...  Show more

Personal Branding & Marketing Strategies with Eric Siu
The GaryVee Audio Experience

Today's episode is my interview with Eric Siu on his podcasts Leveling Up and The Marketing School Podcast. We talk about marketing tactics for businesses to stand out in crowded markets, the value of building a personal brand, the importance of self-awareness to win as an ...

  Show more

The Future of Branding & Growth Strategies | Eric Siu
The GaryVee Audio Experience

In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and w ...

  Show more

Jason Karp and Rohan Oza – The Power of Brand - [Invest Like the Best, EP.199]
Invest Like the Best with Patrick O'Shaughnessy

My guests today are Jason Karp and Rohan Oza. Jason is the founder and CEO of HumanCo, a holding company focused on building businesses that help people live healthier lives. Jason formerly ran the hedge fund Tourbillon Capital and was an audience favorite when he was on the podc ...  Show more