164. Rethinks: Using "Pre-suasion" to Influen...

The Tiger Sisters share the keys to collaborative communication.Good marketing communication doesn’t just go one way. As the Tiger Sisters know, building a brand is about bringing your audience into the conversation.Cherie and Jean Luo are sisters, tech and finance experts, and c ...  Show more

If you want to do your best, you’d better get your rest.The quality of your sleep fundamentally affects the quality of your communication. Communicating well, Dr. Cheri Mah says, starts with being well-rested.“Sleep impacts nearly every aspect of how you function,” says Mah, a sl ...  Show more

Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” ...  Show more

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ...  Show more

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Show more

You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ...  Show more