Can I see myself in your marketing?

As small business owners, we're often brilliant at supporting our staff, clients, customers and families. But how often do we extend that same care, encouragement and investment to ourselves? In this coaching episode, Fiona explores why so many business owners put themselves last ...  Show more

Friends and business can be a tricky mix, especially when you're putting yourself out there and the people closest to you seem silent. In this Quick Tip episode, Fiona explores why friends don't always engage with your content, why that doesn't automatically mean they're unsuppor ...  Show more

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ...  Show more

Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ...  Show more

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!
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With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more