Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

Reviving Fanta: How They Used Halloween to En...

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Design That Sticks: Applying Neuroscience to Predict Attention

Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company's found ...  Show more

Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth

What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit c ...  Show more

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