Is the “godfather of influence” still relevant?

Is the “godfather of influence” still relevan...

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Will Guidara: “Here’s how I built the world’s #1 restaurant"

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant ...  Show more

Can this “magic” number change your behaviour?

Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopet ...  Show more

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