THIS is Strategy | Seth Godin

Adding the Right Amount of Mischief Can Make Anything GO VIRAL. Gabe Whaley's art collective sells holy water sneakers, cartoon boots, a community-owned car and a wealth-ranking ATM. Here's what his customers buy, and how you can run the same play.Gabe Whaley walked onto the TED ...  Afficher plus

Your Phone Taught You to Trust Nothing. Justin Willman Fills Theaters by Fooling You HonestlyA week before Justin Willman sat down with me for Behind the Brand, a stranger cornered him with a theory about his career. The man kept pushing one idea. "Come on, you do this just to ma ...  Afficher plus

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This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. 

Sh ...

Seth is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altM ...  Afficher plus