439. Behavioral Science at Scale: William Mai...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept of personal branding. For many, the term evokes excitement, while others feel overwhelmed or skeptical, espec ...  Afficher plus

In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding and consumer behavior. Discover why certain colors evoke specific emotions and how they can influence perceptions of your business. ...  Afficher plus

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Afficher plus

Real decisions. Trusted peers. The Chemical Executive Mastermind. Learn more and apply.Explore the transformative journey of financial empowerment with Audrey Faust, a financial expert dedicated to helping women entrepreneurs master their money mindset. Audrey shares her compelli ...  Afficher plus

In today’s episode, Shawn O’Malley (@shawn_OMalley_) discusses why great companies fail, as outlined by Clayton Christensen in his timeless book, The Innovator’s Dilemma, which was first published in 1997. The Economist actually named it one of the six most important business boo ...  Afficher plus

What would YOU like to hear about on Bloomberg? Help make shows like ours even better by taking our Bloomberg audience survey. Barry Ritholtz speaks with Colin Camerer, Robert Kirby Professor of Behavioral Finance and Economics at California Institute of Technology. Prior to join ...  Afficher plus