#257: Analyst Use Cases for Generative AI

Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, real ...  Show more

Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the information coming out of my mouth make, a ...  Show more

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers u ...

In this podcast episode, Jamie and Jaeden discuss Sam Altman's announcement about a new AI model capable of creative writing. They explore the implications of this technology for side hustles and business growth, the quality of AI-generated content, and the future of AI in creati ...  Show more

This week we sat down with Clark O'Niell and Jay Barlett from BCG to discuss their most recent research report on Generative AI and its implications for PE investors and their portfolio companies.  GenAI is already becoming a game changer, with use cases emerging across all indus ...  Show more

ChatGPT dominated news headlines in 2023. But generative AI isn’t just a hack to boost productivity. Many businesses are exploring its potential to create new products and services, which requires entirely new strategic work. In this episode, HBR’s editor in chief, Adi Ignatius, ...  Show more