What do the IOC, TikTok, NFL, and EA Sports h...

The FIFA World Cup has grown into a media powerhouse, but questions are emerging about how far that growth can continue. With expanding formats, fragmented broadcast deals, and new partnerships across YouTube and TikTok, FIFA is experimenting with how football is distributed and ...  Show more

Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and t ...  Show more

Who were the superstars, and what were the unforgettable moments of 2024? Who failed to launch, and who exceeded expectations? What are your hopes for sport and sports science in 2025? We draw a spectacular sporting year to a close with a look back at the highlights, lowlights ...

On today’s show, Pat, AJ Hawk, and the boys chat about everything happening in the sports world, and are also joined by several great guests. First, 2x NASCAR Cup Series Champion and 63x winner, Kyle Busch joins the show LIVE in the ThunderDome to chat about why he’s been struggl ...  Show more

The impact of the Coronavirus across the globe has been felt in every sphere of life, including sport. From the cancellation and postponement of most major sporting events, including the Olympic Games, to the future of the professional game, Covid19 is likely to have a lasting ef ...  Show more

On today’s show, Pat, AJ Hawk, and the boys chat about the waning days of both the NBA and NHL season’s, how incredible the RBC Canadian Open, getting into golf at the right time now that more sports are ending, where D Hop might be going, Gumpy stops by to break down everything ...  Show more