How to Win Back the Wary Consumer

For this episode, our hosts Josh and Elise take us on a journey into the future of air travel. For the airline industry, the demand for operational resilience in the face of disruption has never been higher. Looking ahead, aviation companies need to reinvent themselves to build a ...  Show more

If there was ever a time for organizations to get better at managing change, that time is now. Leaders have a love-hate relationship with the idea of change. And it’s easy to see why: Accenture research shows that 90% of organizations have gone through two or more major transform ...  Show more

AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ...  Show more

Across the United States, consumers are continuing to spend, but they’re not opening their wallets too wide. Joining us are McKinsey partners Colleen Baum and Tamara Charm who say retailers that offer personalized promotions, same-day delivery, and “buy now, pay later” plans are ...  Show more

Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services. For marketers and product managers, it’s vital to understand what is driving that resistance to adoption. Julian De Fre ...  Show more