Is this the end of super shoes?

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The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ...  Show more

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and les ...  Show more

The running shoe industry is worth around 50 billion dollars across the world, with more and more of us taking part in the sport. With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sports ...  Show more

Today is Thursday, February 29, and we're looking at Nike vs. On Running.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your ...  Show more