How Large Firms Can Get Innovation Right

How Large Firms Can Get Innovation Right

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Looking Back on Nike’s Evolution from Startup to Global Enterprise

Phil Knight, co-founder, former CEO, and Chairman Emeritus of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together, they changed how running ...  Show more

Why Storytelling Matters When Changing Company Culture

Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread authentic and memorable stories. The new stories then emanated throughout the workforce ...  Show more

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