Building A Brand for Gen Z

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

<span style="font-size: 12pt;"><span style= "line-height: 107%; color: black;">Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to ...

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury boom via streetwear crosso ...  Show more

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury boom via streetwear crosso ...  Show more

Generation Z, which was born between the late 1990s and the early 2010s, has a unique economic, political, and cultural identity. In the 2024 election, Gen Z shifted strongly to the right. They are less likely than any previous generation to expect they’ll achieve the American Dr ...  Show more