8 Pricing Psychology Facts You Need to Know

8 Pricing Psychology Facts You Need to Know

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Fewer Ingredients = MORE Sales? (The Data On This Is Wild...)

Fewer ingredients. More sales. It sounds backwards — until you see the data. A study across 19 food-and-beverage experiments found people were 21.6% more likely to choose an identical product when it simply listed fewer ingredients. This week we break down why "less is more" is q ...  Show more

A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy)

This week we break down what might be the oldest example of influencer/offer marketing ever! We get into why a thing you find on the ground beats a thing you're handed, how a tiny wearable pickle pin turned one million people 🤯 into walking billboards, and the bigger lesson hidi ...  Show more

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