Podcasting 101: The Ultimate Beginner's Guide for Brands

Podcasting 101: The Ultimate Beginner's Guide...

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Beyond Downloads: Rethinking Podcast Measurement

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics. Jonas shares how shifting from downloads to deeper consumption data can unlock mor ...  Show more

The Power of the Middle

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tier and long-tail podcasts may represent one of the most overl ...  Show more

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