Slicing Into New York's Pizza | 6
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It’s 1976, and Atari founder Nolan Bushnell is on a mission to launch a family arcade disguised as a pizza parlor. He comes up with a name that’s impossible not to smile at—“Chuck E. Cheese”—and combines pizza, video games, and animatronic entertainment. The chain quickly beco ...
It’s 1982, and after months of bitter fighting, Nolan Bushnell of Chuck E. Cheese’s Pizza Time Theater and Robert Brock of ShowBiz Pizza Place finally strike a legal truce. With the video game market crashing and the novelty of their brands fading, Chuck E. Cheese faces mounti ...
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