What Causes the Google Helpful Content Update (HCU)

What Causes the Google Helpful Content Update...

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19 Years in SEO: What Actually Works in 2026 (From iGaming to AI Overviews)

E966: I sit down with James Owen, an SEO professional with nearly two decades of hands-on experience across some of the most competitive industries on the internet. James shares how he went from learning SEO on online dating websites in the late 2000s to working in iGaming, trave ...  Show more

Read Searchers' Minds: The SEO Skill That Makes You More Money

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable. I break down what it actually means to understand keyword intent - and why most people get it wrong. When you misread intent, you create the wrong type of page, attract the wrong ...  Show more

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