Mastering Sales Strategies with Wes Schaeffer

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Nir Zavaro: Turn Business Storytelling Into a Sales System (2026)

Nir Zavaro, the Business Storyteller and Amazon #1 bestselling author of F*ck the Slides, explains how to align brand, marketing, and sales by defining one consistent brand character, reviewing it every two months, and using a brand guardian to keep teams aligned. He also shows w ... Show more

. 28min 9sec

Kate Jones: How Deeply Human Leaders Fix the Broken World of Work

Kate Jones, Founder of Neon and author of the forthcoming book Deeply Human, explains how leaders can fix a broken world of work by replacing the hamster-wheel paradigm with five core capabilities: clarity of purpose, connection, consciousness, creativity, and care. She argues th ... Show more

. 22min 4sec

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