What Happened to Beauty’s Billion-Dollar Brands?

What Happened to Beauty’s Billion-Dollar Bran...

Up next

Olivier Bron on Making Bloomingdale’s Desirable Again

For most of the last 30 years, the American department store has been a story of decline: store closures, bankruptcies, endless discounting and floors packed with racks that looked the same from one store to the next.Bloomingdale’s is starting to tell a different story. Last quar ...  Show more

The Generation Fashion Forgot

Fashion has long been obsessed with youth, treating young shoppers as both trendsetters and the engine of growth. Yet brands including Evereve, Ulla Johnson, Frances Valentine and Poppy & Peonies are finding opportunities in catering to women in their 40s, 50s and beyond, a demog ...  Show more

Recommended Episodes

Beauty costs: Beauty disruptor brands
Business Daily

The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.We speak to beauty business founders who have built their brands from scratch, ...  Show more

Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
Business Wars

As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially ...  Show more

How Glossier Maintained Brand Integrity While Scaling
HBR On Strategy

Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ...  Show more