Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance

Building The “Brand” Case with Tory Pachis, S...

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Nerd Alert: Your Strongest Distinctive Brand Asset

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore the first large- ...  Show more

 . 8min 49sec
Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walk ...  Show more

 . 39min 36sec

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