Leveraging Influencer Commerce

AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. Th ...  Show more

AI disruption isn't just about new tools. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally restructuring marketing technology stacks and buyer journeys. The discussion covers building contextual intelligence layers b ...  Show more

90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?

This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ...  Show more