Live from Los Angeles: Brands+Entertainment

Live from Los Angeles: Brands+Entertainment

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Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning Rice, Rice Baby campaign. 

On the Spot: Burberry & Johnnie Walker

It's planners talking brands they've never worked on. I'm joined this month by Kate Rush Sheehy, CSO at GSD&M and Brendon Volpe, CSO at UM NYC. We're talking about the latest work from Burberry and Johnnie Walker. Thanks to Tracksuit and System1 for making this series possible. 

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