UX and Marketing in the Automotive Industry

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

Chase Fraser is a Managing Partner at Fraser McCombs Capital, a VC firm that invests in early- and late-stage automotive technology companies. Fraser brings over two decades of experience in the automotive industry. With a keen eye for spotting trends and opportunities, Fraser ...

Today I'm thrilled to have a special guest, Mr. Mike Maroone, a prominent figure in the automotive industry with a rich history of success spanning private and public sectors. With a career spanning over five decades, Mike has held leadership positions in various automoti ...

Today's episode of the GaryVee Audio Experience is a roundtable conversation where Gary dives deep into the world of digital marketing. Gary shares his unique approach to social media and how to capture consumer attention in today's ever-evolving digital landscape. Lea ...

In this episode, I had the pleasure of engaging in a captivating conversation with Izzam Ahamed, the managing director of the Regency Auto Group and dealer principal at Regency Toyota and Regency Lexus in Vancouver. Izzam's journey in the automotive industry spans over tw ...