96. I hit rock bottom

96. I hit rock bottom

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153. How to become a fractional CMO with Jess Shirra

In today's episode, I'm joined by marketing strategist and fractional CMO Jess Shirra for an honest conversation about building a business that supports your life instead of taking it over. Jess shares her journey from leading global marketing teams at major companies to starting ...  Show more

152. How my content strategy was quietly killing my brand

In today's episode, I get real about a hard truth I uncovered in my own content strategy: I'd been treating Instagram like a box to check rather than a relationship to build. After realizing my low-effort approach — quick B-roll clips, recycled podcast captions, and single expiri ...  Show more

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