Boost Your Creativity in Any Job

Boost Your Creativity in Any Job

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How to Capture All the Advantages of Open Innovation
Revisiting “Jobs To Be Done” with Clayton Christensen

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Since 2010, the efficiency of highly creative campaigns has halved according to research by Peter Field. And the cost of dull advertising? U.S. brands would need to spend an additional $189 billion annually to make underperforming ads as effective as top performers.

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Welcome to Strategy Skills episode 511, an interview with the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan Wardle.

 

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Think you're not the "creative type"? Think again! On this episode of "Skill Up Start Up," we debunk the myth that creativity is reserved for artists and musicians.Discover why creative thinking is essential for ALL entrepreneurs, regardless of your industry. We'll explore the pr ...  Show more

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