Nudge, by Richard Thaler and Cass Sunstein-Bo...
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We make a countless number of decisions every day – but unfortunately, we often choose unwisely. Behavioral economist Richard Thaler has dedicated his life's work to understanding why that is. In 2017, Thaler received the Nobel Memorial Prize in Economic Sciences for ...
When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? ...