Landscape Of PR Tech

Scaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to ...  Show more

Most executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules ...  Show more

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a ...

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow hig ...

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how ...  Show more

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harn ...  Show more